Bahakel Media

Art direction, rebranding, and social campaigns for the Bahakel Media Group, which is home to Hits 96.5, Sunny 92.3, Alt 98.7, and WUUQ 97.3 radio stations based in Chattanooga, TN. Through identifying each station’s audience and unique personality, the goal was to create a killer radio station branding strategy for each, while remaining true to the Bahakel Communication umbrella. These are their stories. *DUN DUN*